Legal
Privacy policy
What information we collect, why, and your rights over it.
Who we are
honestloptrade.com is run by HONEST – LOVE OUR PLANET LIMITED (company number 12250692), trading as Honest Love Our Planet (“Honest”, “we”, “us”). Registered office: Unit 14 Workshops, Festival Drive, Ebbw Vale, Wales, NP23 8XA, United Kingdom. We decide how the personal information described here is used, so we are its controller under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Questions about your information: trade@honestlop.com.
What we collect
- Trade account application: your name, company or shop name, email address and password.
- Orders: billing and delivery names and addresses, phone number, email address, VAT number, what you ordered and the order notes you add.
- Payments: payments are handled by our payment provider. We see the payment method and whether it went through, but not your full card number.
- Messages: what you send us through the contact form or by email, including your company, phone number and order number if you give them.
- Using the site: your basket, your country (to show prices in your currency), how you reached the site, and pages visited. See our cookie policy.
Why we use it, and on what basis
| What for | Legal basis |
|---|---|
| Reviewing trade applications and running your account | Taking steps towards, and performing, a contract with you |
| Taking, delivering and invoicing orders, and handling problems with them | Performing our contract with you |
| Keeping accounting and tax records | Legal obligation |
| Answering messages | Our legitimate interest in replying to people who contact us |
| Preventing fraud and keeping the site secure | Our legitimate interest in protecting our business and customers |
| Understanding how the site is used, to improve it | Your consent, where cookies are involved; otherwise our legitimate interest |
| Telling you about new collections and offers | Our legitimate interest in marketing to business customers. You can opt out at any time: use the unsubscribe link or email us. |
Who we share it with
We don’t sell your information. We share it only with companies that help us run the business, and only what they need:
- our website host, WordPress.com (Automattic), which also provides site statistics;
- our payment provider, WooPayments (run by Automattic, with Stripe processing card payments), and Apple Pay or Google Pay if you use them;
- couriers and postal services, to deliver your order;
- our email and accounting providers;
- our professional advisers, and authorities where the law requires it.
Some of these companies are based outside the UK, including in the US. Where your information leaves the UK, it is protected by the UK’s data adequacy rules or by the standard contract clauses approved for UK transfers.
How long we keep it
- Order and invoice records: 6 years from the end of the financial year they relate to, as UK tax law requires.
- Your trade account: while it’s open, and for 2 years after your last order or login, unless you ask us to close it sooner.
- Declined applications: 6 months.
- Contact form messages: 2 years.
Your rights
You can ask us to give you a copy of your information, correct it, delete it, limit how we use it, or send it to you or another organisation in a reusable format. You can object to us using it for our legitimate interests, and always to marketing. Where we rely on your consent, you can withdraw it at any time. Email trade@honestlop.com; we reply within one month.
If you’re unhappy with how we use your information, please tell us first. You can also complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, or 0303 123 1113.
Changes
We update this policy when the way we use information changes. The date at the top shows the latest version.